We're thrillseekers, culture whisperers & artful explorers, that craft world-class designs.
A humble and agile team - with big ideas.
At our core, we're a small team of big thinkers and design obsessives. As an eclectic mix of talents and personalities, we each bring unique perspectives, experiences, and passions to the table. We embrace the richness that diversity brings, creating a culture that feels both inspiring and inclusive. We’re known for our down-to-earth, professional nature, but we’re also fiercely strategic thinkers who love a good challenge – constantly pushing ourselves and our clients beyond the expected.
Driven by an ambitious, pioneering spirit that traces back to our Founders, we’re united in our relentless pursuit of authenticity. To us, design is about uncovering and amplifying brand narratives – whether in spatial experiences or brand expressions. Getting to the heart of a brand’s DNA and finding fresh, exciting ways to bring it to life is what connects us as a team.
Collaboration is at the heart of everything we do. We work closely with our clients, curating project teams not only based on expertise but also on shared passions, as we believe this synergy brings the best results - creatively and commercially. This people-first approach creates work that’s not only innovative but deeply connected to the brands and communities they serve.
Dive into an overview of our sociable and worldly team below, and catch a glimpse of the energy that drives our game-changing work:
“Strapped to a snowboard in Chamonix hasn't stopped me from taking a New Business call...”
Sam Lee, Business Development Director
“Exploring Cambodia taught me so much about honoring heritage and connecting with real stories.”
Karen Robertson, Senior Client Partnership Director
A work culture that fosters design effectiveness
"We’re committed to fostering a culture that values fresh perspectives and attention to detail alongside flexibility and true collaboration. We believe that when our team feels supported and empowered, they bring their best to every project and client relationship.
Our agile, people-first approach not only allows us to adapt and innovate but also creates meaningful, long-lasting partnerships with our clients. It’s about investing in our team’s wellbeing and growth so that together, we can create work that makes us proud and leaves a lasting impact on both brands and consumers.”
Steven Ubsdell, CEO and CCO
“I grew up in a small beach town on the East Coast of South Africa - my dream project would be something in my home country.”
Ewart Wade O'Connor, Principal Creative
“I'm like a magpie, anything new and shiny, I'm in. Right now, that means spin classes in the metaverse.”
Mike Tristram, Senior Strategist
“Teaming up with brands in the Middle East always leads to an incredible cultural exchange of ideas and design sensibilities.”
Clive Hunt, Executive Creative Director
