Creating a highly-coveted beauty experience for Hourglass in Selfridges

Hourglass is a global leader in luxury, cruelty-free beauty. Having garnered a reputation for reinventing luxury cosmetics through cutting-edge product innovation and artful product design; high-fashion brands worldwide were adopting their market-leading approach as they looked to enter the lucrative prestige beauty market.

In collaboration with the progressive team at Hourglass, we set out to establish a new retail standard in this highly competitive market. Creating a one-of-a-kind cosmetics counter design that would ‘own the room’ and leave consumers in no doubt of Hourglass’s market-leading expertise.

Artistically balancing a singular, high-contrast marble, the architectural form of the new cosmetics counter design combines unexpected angles and cantilevered intersections with interplays of light. Creating a unique concession design that is as striking as it is inviting. Purposefully elevating their product presentation through order and repetition, and housing a luxurious 'Artistry Bar', our concept delivers an unforgettable beauty experience to all those who visit. Designed as a completely bespoke experience for Selfridges Beauty Hall, our truly distinctive retail design is highly-coveted yet inclusive, and timeless yet daringly in vogue.

Want to know more about our award winning retail design agency in London and what we can do for your brand, let's talk. You can also head over to our work page and explore other luxury brand experience case studies for global retailers. And, don't forget to take a look at our Wonder blog for the most up-to-date insights and creative inspiration.

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