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Growing Beats into a $3billion dollar brand – one activation at a time

Beats
BeatsBrand ActivationsTechnologyLondonBerlinLas Vegas

Objective: Disrupt the audio retail status-quo, accelerating Beats' journey to become the global market leader.

Jimmy Lovine and Dr Dre brought the Beats brand to the market with an ambition to disrupt the audio retail landscape. As a young challenger brand, we were their lead creative agency driving brand awareness and product desirability for Beats, globally.

Our experiential marketing activation designs made a mark in every corner of the world and accelerated their path to audio domination. From brand campaign activations, experiential marketing events, retailer product launches and PR stunts (AKA getting the product on the ears of Olympic Athletes), to creating bespoke products and packaging design, our impactful brand-building concepts created headlines and commercial demand. Working at the speed of culture, our impactful and dynamic brand activation designs took Beats from five people to a $3billion-plus, global brand in just six years.

Breaking all the rules: Beats Shoreditch House was designed as a product seeding event for athletes during the 2012 London Olympics, widely reported as one of the best guerrilla marketing campaigns of all time.

The Verge

Impactful visual installations: For the launch of Beats' wireless headphones we created an experiential marketing activation design in Harrods' London.

Just what the Dr Dre ordered: We designed a headline-grabbing, experiential marketing activation design for the launch of the Beats Pill at SXSW Music Festival.

Trading up: We designed and built the brand’s first IFA pop-up tradestand, driving awareness and commercial demand of Beats' Neon MIXR headphones across the retail industry.

Shareable product marketing experiences: we created influencer events and a selfie wall to drive social media reach and online virability.

Immersive stage design: For CES Las Vegas, we designed a digital brand experience and content creation for Beats’ big product reveal.

A creative retail marketing activation: For Selfridges iconic 'No Noise' brand campaign, we created a limited edition, ‘unbranded’ white product with 'silent' packaging design concept.

Talk to us about your experiential marketing activation designs

If you are looking for an experiential marketing activations agency in London to lead your next brand activations project, let’s talk. You can also check out a selection of our creative product launch activations on our work page, or take a look at our Wonder blog for all the latest design insights and creative inspiration.

Don’t forget to connect with us on LinkedIn today.

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